“Golfers looking to improve their games need the best technology available,” said Chris McGinley, Vice President, Titleist Golf Club Marketing. “We understand these golfers want as much distance and forgiveness as they can get, but we also know they want to score better. AP1 has technology that will help golfers hit the ball farther with the proper flight to stop the ball closer to the pin more consistently. That’s what good iron play is all about.”

NEW 716 AP1 TECHNOLOGY FEATURES:

• An extreme 360º Undercut Cavitycreates a large, thin, unsupported face area, resulting in a Thin Fast Face that flexes more at impact. The thinner face –constructed from specially heat-treated 17-4 stainless steel for strength –increases both speed and launch for more distance. Additionally, the deeper undercut creates discretionary weight that allows industry leading use of high density tungsten.

• High Density Tungsten, precisely placed low and in the toe of the long and mid irons, produces a lower center of gravity (CG) for a higher launch angle. The improved launch allows for stronger lofts, which increase speed for even more distance. The high density tungsten also moves weight to the perimeter, increasing moment of inertia (MOI).

• The forgiving High-MOI design – with 50 percent more tungsten than prior generation 714, an average of 42.5 grams of tungsten per head – maximizes heel and toe stability without increasing AP1’s preferred blade length, while producing higher ball speeds across the face for more consistent distance on off-center hits.

• An improved solid, feel at impact with improved turf interaction. AP1 has a new pre-worn leading edge and cambered sole that reduces digging and allows a smoother entry and release from the turf. This is essential for a game improvement head size.

“Golfers are getting a double helping of distance with new AP1 without sacrificing trajectory,” said Marni Ines, Director, Titleist Irons Development. “By carving more mass from the undercut and thinning the face, we get more launch and speed. On top of that, we’ve added a significant amount of tungsten, which lowers the CG and increases launch. We’ve taken that extra launch and used it to strengthen the lofts. Stronger loft means more speed. More speed means more distance. There are a lot of companies that chase distance mainly by strengthening lofts and lengthening shafts, but we think we’re doing it the right way, with superior technology.”

“Remember, when it comes to good iron play, distance is still just one part of the equation. Distance control and accuracy are just as important, and that’s where forgiveness comes into play,” said Dan Stone, Vice President, Golf Club R&D. “We are the only company in this category using high density tungsten. You can make a club more forgiving just by making the club head larger, but golfers don’t always want that. Through our technology we have the best combination of low CG and high MOI in the game improvement category. What that means to the golfer is hitting the ball far enough to reach the green and stopping it close to the pin more often, and maintaining distance consistency and trajectory even when you hit it off center.”