Cleveland Golf re-introduced their metalwoods two years ago with the Launcher HB, a combination of not just two names the company was known for in that realm, but also of modernized integration of the Launcher and Hi-Bore technologies. After all, when you want to create a club that goes high and straight, there were few that did it as well as those two blasts from the past.

The Launcher HB clubs were a success for what they intended to do, I myself even picked up a 3W and gave it a run for a while based on the initial buzz that surrounded the clubs. Footprint wise, the Launcher HB Turbo 3W is, to my eye, spot on with its predecessor. This means it is a little on the larger size, which is great for what the club intends to do, be ultra-playable. That said, if you are looking for a super workable club with a compact look that inspires versatility off the deck as well as the tee, this might not be your cup of tea…though honestly those who look for those things are the vast minority of golfers, most want forgiveness and distance.

With the previous version, all eyes went to the Hi-Bore step on the crown, and Cleveland Golf wanted it that way as they even accented it with a white color to stand out. This time, the step is there once again, but thankfully it now has the same matte black finish as the rest of the crown and the simple text across the step in a muted grey allow the look at address to be much more toned down. You know the step is there, but it isn’t in your face. What is in your face though is the rest of the crown. To make the crown even lighter, thus being able to move more weight elsewhere and the CG (center of gravity) lower than in its predecessor. While it also looks aerodynamic oriented, to my knowledge it’s strictly weight and stability.

Beyond the looks, the sound/feel is what you could call, boisterous. Having played the previous Launcher HB and enjoyed the sound despite it being a bit hollow, I expected similar here…and I was wrong. The Launcher HB Turbo 100% earns the old Hi-Bore moniker based on sound alone as this one isquite loud. There is a resonance and echo to it at impact that lets you know that you have made impact with the golf ball. Naturally, your mileage may vary here, but there is nothing muted about this one.

Whatever one’s feelings on the sound/feel of the Launcher HB Turbo 3W, the performance is exactly what Cleveland intended it to be. The Launcher HB offered high ball flight with straight distance, and the goal with the Turbo was to create even more speed. Utilizing what they call a “Turbocharged” cup face which offers variable thickness for more speed across the face, weight savings from the crown, an even lighter hosel, and a counterbalanced Miyazaki C.Kua shaft Cleveland believed they created a 3W with more launch, more speed, and more distance. Based on my time with the club, I think that has been accomplished, for the right golfer.